This seminar shows you how to evaluate your business idea and develop it into a successful internet based business.

The course is run over 5 evenings, the cost is 200euro. At the end of the course you will have developed a business plan for your business, which conforms to the Enterprise Ireland guidelnes, and the knowledge to get your business up and running

Session 1. Market & Competitor Analysis

• What are people searching for on the Internet in your business domain;/LI>
• what's the current size of the internet market for your idea;
• what share of tne market do I need to achieve to make my plan viable;
• who is the competition;
• what is my price point;
• what is the benefit to clients over the opposition. (unique selling points)

Session 2. Financials

• Financial Terms
• Costs you may need to consider
• Financial Modelling (budget vs cost vs revenue vs profit

Session 3. Marketing Strategy

• Sources of income from the Internet;
• internet marketing strategies;
• Search Engine Optimisation
• Internet based advertising
• Viral Marketing Campaigns
• Social Networking
• Traditional Media Advertising

Session 4. Fulfilling your Orders

• Self Fulfilment
• Logistics management;
• Drop Shipping;
• Finding supply partners.
• Shipping
• VAT
• legislation
  

Session 5. Getting your Website up and running

• Requirements
• Payment gateways;
• open Source (free) web frameworks (E-Commerce, E-Learning, Digital Media Streaming);
• finding a web development partner;
• costs;
• maintenance;
• Automated methods of keeping products/stock levels etc up to date;
• security.